Atupri: Anual report 2017

Concept for business reports

For Atupri, Stämpfli Communication developed a new long-term concept for business reports. The overall theme of the concept is “change”. Topics such as life changes or professional changes expand and build upon that theme. To highlight these topics we create personal stories that focus on real human beings.

Services: consultation, concept, design, photography, film, text, production, implementation

Change as the overall theme

We portray clients and employees who talk about very personal changes. The hybrid periodical is published on a yearly basis. Stories from the world of Atupri are complemented on atupri.ch/gb17 by additional background information and interesting facts. Financial figures are found only in the digital edition.

From tee-off to a neverending challenge

While ambitious athlete Nanina Frey talks about her passion – playing golf – Nicole Müller grants us a look into her complex life as a mother, architect, and caretaker of an alpine hut in the framework of the Atupri challenge “alleswasdubrauchst”.

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