EWB: Campaign «vou im flow»
A positive attitude towards life – In the flow
Flowing energy... we’re drifting, gliding forward, experiencing unforgettable moments alone or with friends. The feeling of being “in the flow” is what ewb tries to convey in their new campaign. And rightly so: on 365 days a year, 24 hours a day, this public utility provider (water, power, gas, telecommunication, and mobility) provides Bern with energy. “In the flow!”
Services: Overall project management, consultation, concept, design, video production, photography, implementation, and production
Launching a new campaign
During a match break on January 12, 2018, hockey fans in Bern were treated to a live performance by the internationally known Swiss band “drums2streets”. With pulsating rhythms, the drummers made sure that the fans were – very much in the spirit of the image campaign – “in the flow”. The production promoted the name of the campaign and the URL that was especially set up: vouimflow.ch. In order to create curiosity, the initiating company didn’t reveal itself until later.
The image campaign makes the people of Bern aware of ewb’s wide range of involvement. Energie Wasser Bern contributes to creating electrifying and emotional moments by supporting Bernese institutions in the areas of sports, culture, and social life. Those contributions in and around Bern are the chosen locations for three video productions. ewb.ch/vouimflow showcases not only the videos, but also the favorite “flow” moments of the people of Bern. #vouimflow
The multi-media image campaign is based on an integral concept, linking current business trends with the reliability of ewb. Stämpfli Communications had executive responsibility.