ingold-biwa: Customer survey tool
The recipients were invited per email to follow a personalized link to the online survey. In order to create an incentive for participating, the survey was coupled with a contest.
Customers who did not respond to the email invitation received a reminder via email.
Just one click away
After having completed the survey, contest participation was just one click away via a personalized form.
Statistics about the campaign status were delivered in real time – from opening each email message all the way to the number of contest participations. The answers to the survey could be retrieved as an Excel table.