Open Up: Unique customer event

Unique customer event
Using a multi-stage personalized invitation campaign, we invited our customers to “dive” into a specific topic.

PERSONALIZED INVITATION

More awareness thanks to personalization
The personalized cross-media invitation campaign raised a lot of awareness with the viewers and increased the response rate.

Reminder-E-Mail

Advantages of automation
Thanks to the predefined process, follow-up measures for customer contacts could be automated.

STAGING THE EVENT

The red thread
The “diving” theme was further elaborated upon at the event and made tangible using specific decoration materials.

FOLLOW-UP

Obtain additional info about customers
After the event the customers received a thank-you e-mail with a link to pictures and videos of the event. It also contained a customer questionnaire about the event.

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