Carl F. Bucherer

Carl F. Bucherer opting for technological innovation in marketing as well

For more than 130 years, the family-owned enterprise Carl F. Bucherer has been creating luxury and high-end products “Made of Lucerne”. The company represents the highest degree of Swiss watchmaking art, combining elegant design with groundbreaking technological innovation.

Customer challenges

  • Global dealer network
  • Ads are required in six languages
  • The outstanding quality of the luxury goods industry must be ensured
  • Time-consuming processes due to dependencies on Carl-F.-Bucherer’s main office in Switzerland
  • High inhibition threshold by dealers in regards to ordering advertising templates

Our solution

Thanks to the SMART_Lab marketing platform, dealers are now able to dynamically scale their ads within the given format templates – in six languages! Additions such as QR codes or dealer logos can be inserted while maintaining CI/CD.

Advantages with SMART_Lab

  • Simple, intuitive platform
  • Dynamically scalable ads
  • Secured CI/CD
  • Implementation in six languages possible
  • Simplified process, which reduces inhibitions for dealers
  • Greater autonomy for dealers, reduced effort for the central marketing department
  • Color profiles of the ads conform to US and European standards
  • Modular, expandable solution

Services: Concept, project management, template programming, setup and operation of the SMART_Lab marketing portal

Products: Global image and dealer advertising in print media

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