RIBAG: Brand Identity & Webshop

A passion for lighting esthetics
Powerful innovations have been fueling the success of this Swiss family-owned enterprise for more than 20 years. Pioneering spirit, dedication, and a passion for lighting esthetics are the cornerstones of RIBAG’s philosophy.

Holistic branding concept:
For the new brand identity of RIBAG Licht AG, Stämpfli Communications created a holistic branding concept. Its basic components are light, space, and people and their mutually inspiring interactions. Goal: to vitalize and emotionalize the brand.

Services: Brand consulting, overall project management, conceptualization, interaction design, design, video production, photography, implementation, and production. In the course of the interdisciplinary cooperation between Stämpfli Internet and Stämpfli Publishing Systems a comprehensive digital solution was created, enabling target oriented product communication.

Get inspired by visiting



RIBAG inspires people and cultivates spaces. And that is what the new brand identity of the lighting manufacturer is all about: “cultivated” is the new claim that underlines the new focal point on lighting and its emotional power. For additional information please visit ribag.ch/cultivated

  1. Creative implementation with media artist and interaction designer Simón Aurel Schwarz
  2. Creative implementation with author Arno Camenisch


Existing brand elements such as the logo and the typography were systematically enhanced with the “cultivated” claim as well as corresponding imagery and pictograms. Low-key photography and a natural play with lighting create the most unexpected scenes.

Draft & Craft
With its new Draft & Craft Collection, RIBAG managed to differentiate itself through customized lighting solutions that create a perfect harmony between architecture and interior design. We developed the key visual for RIBAG

Brand in space

At the Swissbau 18 trade show, the company’s new booth concept – based on the new brand concept – made its first public appearance. The “white world” represents RIBAG’s unique product world, while the “dark world” is the source of inspiration for the presentation of themes such as Draft & Craft or the overall creative concept. The multi-tiered installation reflects upon RIBAG’s brand promise: to inspire people and cultivate spaces.


The newly designed website with an integrated webshop is the brand’s heart. The expanded web presence serves as an invitation to worry-free shopping and a source of inspiration for living worlds.

  • The menu on the left opens up the product world
  • The menu on the right opens up the inspiration world

Experience the RIBAG webseite live:


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