Swiss Walking Paths
Campaign to Win Back Customers
Goal:
To promote an annual subscription to the hiking magazine WANDERN.CH as part of redesigning this publication and to address passive customers in order to persuade them to take out a subscription
Solution:
To devise a dialog marketing campaign with the following elements:
- Direct mail with stamped and addressed reply card
- Reminder e-mail
- Personal landing page where a gift subscription can be bought
Outcome:
- Response of 8.1%
- Personalized communication with the customers
- Real-time measurement for a complete evaluation of the campaign’s success
- Customer data acquired or added to
Services: Dialog marketing campaign, overall project management, consulting, concept, text, implementation, evaluation
Proofreading and copyediting
Proofreading of the magazine WANDERN.CH in the content management system and of various print products in German and French, cooperation with Stämpfli Communication (dialogue marketing) and Stämpfli Production (print).
Services: proofreading in the content management system
Product: magazine, various print products
